1940's marked as a Beginning of a BUSINESS ERA for the NAGPAL family in the Horological Industry. Shree Virbhan Nagpal seeded a small set up in Amritsar which today Fruits to a NATIONAL setup of TRADING, MANUFACTURING and BRAND BUSINESS.
Second Gerneration continued the legacy in Amritsar to build a Strong good will, aquiring a larger Geographic reach in the INDIAN WATCH TRADE.
1976 marked as another MILE STONE and now the THIRD Generation made the next big Move and established NAGPAL's BOMBAY which then openend gates to even Intenational distributions of WATCH PARTS. Today IT RANKS India's Largest House With A-Z Wrist Watch Spare Parts.
NAGPAL's MUMBAI was appointed Sole Distributors for Watch Button Cells for SWISS AND JAPANESE BRANDS. Today We are One of the largest national distributors for the best brands of WATCH BATTERY MANUFACTURERS from JAPAN AND SWISS like Renata, Maxell, SONY & SEIZAIKEN (Seiko Group)
Marked another leap and we created our own First WATCH BRAND D'SIGNER. D'SIGNER was created to target a niche market in the premium segment of watch MBO's & lifestyle stores making us one of the first few INDIAN BRANDS to design and manufacture a watch brand to INTERNATIONAL STANDARDS. Today D'SIGNER brand is present in more that 75 top MBOS's of the country and has successfully stood challenging the heavy inflow of Internaitonal
BRAND competitveness in terms of designs and price. With D'SIGNER brand we strive to bring you a GLOBAL collection , capturing designs, colours , concepts from across the world but keeping the soul INDIAN.
In D'SIGNER we use very HIGH QUALITY COMPONENTS and power our watches with movements and batteries made in JAPAN and SWISS. We regularly introduce specialised collection with features like CERAMIC, EXCLUSIVE PAIRS, SWOROVSKI STONES, SAPPHIRE CRYSTAL, PEARLS , etc giving the consumer a wide collection to select from and make a personal statement. D'SIGNER as a brand offers all standards of WARRANTEES AND GUARANTEES available in most of the INTERNATIONAL BRANDS.
Achieving a successful launch in the PREMIUM category we decided to step into the mass consumer market and planned to Launch ESCORT brand This special segment was designed to provide a Quality watch At The Perfect affordable Price range. In the beginning ESCORT brought in colours and designs personifying the Indian essence with CLASSICS and GOLD SHADES.
Today ESCORT has a large variety from CLASSIC , HIGH FASHION , SPORTS, CASUALS , ETC.in all kinds of colours and plating versions. High qality components are assebled in our inhouse manufacturing setup to keep a complete control on the product price and quality standards. ESCORT offers PAN INDIA standard WARANTEES and GUARANTEES and is 100% powered by JAPAN MADE MOVEMENTS AND BATTERY.
The 4th GENRATION walked in the family business Extending their hands… Having the edge of BRAND OWNERSHIP and In house assembling, We planned a Customized range of wrist watches which were designed for the reputed groups of the country creating an effective avenue for Designer Watches towards the institutional buying segment.
Understanding the need of the potential customer and then designing a Beautiful watch for its promotion/gifting use became our specialized service and this segment Immediately took off and grew to sizable scale of business to our economy.
Today … we are the sole tie ups for all A listed companies of most industrial segments of the country. In Continuation to the promotion business a sepearate venture D'SIGNER EFFECTS, a specialized OEM/ODM division was launched to design a special collection of watch for reputed brand labels for their promotional & retail ventures.
Also in this phase we got enormous experience and exposure with Distibution of International SWISS AND OTHER BRANDS liks TISSOT, ROTARY, GIVINCHY, CHRISTIAN BERNARD, YVES BERTELIN PARIS, etc. NAGPALS BOMBAY & DESGINER WATCHES (P) LTD Today is a big Family built with efforts of many hands, 4 Generations working through today aiming to make a NATIONAL NAME go INTERNATIONAL very soon, Making our Family and Country PROUD.
We have Seen more than 7 DECADES of business transitions , facing immense competition with DOMESTIC and INTERNATIONAL BRANDS, large buiness houses BUT have sailed with our TRUE and HONEST approach to our LOYAL CUSTOMERS and ASSOCIATES. Our wish to give our consumers the BEST product at the right price and provide all services attached to it to our best Capabilities.
We thank all our Loyal customers for making us reach where we are today and always welcome all your suggestion for helping us Improvise for future.